About Us

Hopscotch Marketing & PR is a full-service marketing and public relations firm that helps companies develop and manage solutions using strategic communication methods. Clients include online businesses, churches, ballot measures, brick-and-mortar businesses, and professionals.

Our team offers creativity and dedication. Each entity we assist is unique and we tailor solutions to your needs.

Our team has over 30+ years’ experience in marketing, public relations and digital media development.

Why did we choose the name Hopscotch?

Here are just a few of the reasons:

• The hopscotch graphic represents a methodical approach to following a prescribed path to success;
• Coming back along that path after completing it in the forward direction allows you to assess progress and redirect future efforts for even greater success;
• The hopscotch marker is for the square that you don’t use: All mediums are not appropriate for every company/product/individual;
• Side-by-side squares represent the things that you do at the same time, and the tools that you create that can be used in various portals to create the most traction.

What Can HopScotch Marketing & PR Do for You?

Hopscotch offers individualized solutions for your needs.

We will work with you to identify desired outcomes (i.e. inquiries, traffic/page views, sales, reputation, influence, branding and more.) Once we understand your objectives, we choose tactics wisely, with a strategic understanding of which actions will have the most impact.

In this fast-changing market, you need an experienced marketing and PR team to help you build successful campaigns that can give your company the edge it needs. Our experience and success set us apart. Many of our competitors just can’t compete with our 30 years of public relations experience, 15 years of successfully building attention-grabbing websites and graphics, and 30 years of managing businesses.

Hopscotch Marketing & PR Wins Social Media Award

Only Winner in the Category at the Annual PROTOS Event

FOR IMMEDIATE RELEASE
July 19, 2011

Newport Beach, California – Hopscotch Marketing & PR won an Award of Excellence in the Social Media Program category at the 2011 PROTOS awards banquet hosted by the Orange County Chapter of the Public Relations Society of America.

PROTOS nominations are judged by a chapter outside of Southern California to maintain objectivity. Scores are based on a comprehensive evaluation of the research, implementation, budget, timeline and results of the nominated project.

The award received by Hopscotch was the only one presented in the Social Media Program category at the event, held June 24, 2011 at the Balboa Bay Club & Resort in Newport Beach.

Hopscotch Marketing & PR was awarded for work they did on a political campaign to help defeat a measure on the November 2010 Huntington Beach ballot – Measure O.

The campaign theme was “The Big Bad Wolf Devours City Resources.” A flash animation was produced to depict the wolf and his misdeeds, and messaging was developed to enlarge on that storyline. The messages were then pushed through social media channels, the website, direct mail, and campaign signs. The campaign also provided training to volunteers to get the word out using campaign signs, flyers, and social media channels Facebook and Twitter.

Measure O was defeated by 9.2%, a large margin in a city-wide race.