Social Media Company vs. Hiring an Employee Maybe you are considering hiring a full-time employee to implement your social media program. You are probably hoping to keep the wage for this person to $15.00 per hour. You might think that someone who just graduated from high school or college could do this job, or maybe … Continued
What is the secret to unlocking the economic potential of Social Media Marketing?
There’s what you “could do” and what you “should do” when answering this question. COULD Offer a coupon discount or special pricing. Mention your latest product or service additions. Post information about your industry. Provide information about how your company/product/service is different from your competition. If you only do what you “could do,” you’ll be … Continued
Yelp! – No Longer Optional
Sorry, business owners. Yelp is no longer optional. I recently listened in on a webinar put on by Yelp outreach staff member Darnell Holloway. It was called Best Practices for Responding to Reviews. If you’re not yet familiar with Yelp, you should make some effort to become familiar with it, and with other organic reviewer … Continued
Why Do You Need A Professional?
We’ve all heard the commercials on the radio – companies offering to set your social media for aLOW LOW monthly fee. And the social media they describe are all FREE! But have you really analyzed how you will accomplish your marketing goals using these new channels? Before embarking on a social media marketing campaign, ask yourself some … Continued
What Can Social Media Marketing Do for You?
Social media marketing offers exciting opportunities for companies to connect with customers in a more personal and meaningful way than ever before. Using social media gives you an opportunity to communicate with your customers to improve customer service. Many business users also report that using Social Media has helped them enhance their brand’s presence, drawing … Continued
Social Media Shaping the Future of Fashion
In the past, the public was dictated to by fashion editors and department store buyers. They were the people who chose the designer collections (and the elements of those collections) that made it to market. However, with the rise of numerous fashion-oriented social media platforms, this pattern is changing. With the use of online voting, … Continued
SOCIAL MEDIA MARKETING
We’ve all heard the commercials on the radio – companies offering to set you up to use social media for a LOW LOW monthly fee. And the social media they describe are all FREE! But have you really analyzed how you will accomplish your marketing goals using these new channels? Before embarking on a social … Continued
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THE BUSINESS VALUE OF SOCIAL MEDIA MARKETING
What is being said about your products or services? Your customers are talking about you, whether you are listening or not! Many companies don’t know what is being said about them in the social media world. Google your company to find out. You might be surprised with the results. When you start a social media … Continued
