Web Media Development:

Your business probably already has an online presence, and most likely it needs to be refreshed. We will help you make the best impression possible and communicate effectively with your audiences. Designing & coding responsive web/blog sites that are friendly to navigate and professional-looking, content and graphics development are our areas of expertise.

Our team of professionals has more than 17 years of experience in web/blog development. A picture is worth a thousand words, but the words matter, too. Don’t rely on a standard web designer who won’t be able to express your thoughts and make your messages sing.

What is a Responsive Site?

A Responsive web / blog site is an approach to web design wherein a site is crafted using HTML5 & CSS3 coding to provide optimal viewing for the user with easy reading and navigation. There is a minimum of resizing, panning, and scrolling because the site can adjust to fit a wide range of devices from desktop computer to tablets, readers and mobile phones. Hopscotch Marketing is on the forefront of being able to offer our clients this approach to web/blog site development.

eCommerce Website Development:

In today’s competitive business environment, potential customers will research your products even before deciding to purchase them. So first impressions can either position your eCommerce site for success or disaster. Studies show you have less than 7 seconds to engage a visitor.

Things To Consider:
1. Does your site make the best possible impression to visitors?
2. Does your site effectively display your products?
3. Does your site serve your key strengths that lead to sales?
4. How will your target audience find your site?
5. How will you generating leads and or sales from your site?

We can help you with all these questions. HopScotch Marketing offers eCommerce solutions. We will manage your entire site from development concept to site build out, and incorporating all the tools you’ll need to manage your site now and into the future.

Social Media Marketing:

This form of messaging offers exciting opportunities for companies to connect with customers in a more personal and meaningful way than ever before. Using social media gives you an opportunity to communicate with your customers to improve customer service, enhance your brand’s presence, and draw more customers into the fold.

Our experience in developing and implementing solutions that include e-newsletters, blogs, social media profiles and content, and communicate during crises will help you achieve your goals.

Our experience in developing and implementing solutions that include e-newsletters, blogs, social media profiles and content, and communicate during crises will help you achieve your goals.

Strategic Messaging Is Our Business!

Building your reputation and business is done through strategic messaging.

Strategic message delivery through digital media such as e-newsletters social media, video, apps, and websites has helped us help our clients win public opinion and political campaigns and helped us win awards.

We also produce printed collateral materials that will reflect well on your organization and meet your needs for connecting with your audiences.

Our team comprises digital designers, graphic designers, content developers, strategists, video production professionals, and marketing professionals.

Building your reputation and business is done through strategic messaging.

Strategic message delivery through digital media such as e-newsletters social media, video, apps, and websites has helped us help our clients win public opinion and political campaigns and helped us win awards.

We also produce printed collateral materials that will reflect well on your organization and meet your needs for connecting with your audiences.

Our team comprises digital designers, graphic designers, content developers, strategists, video production professionals, and marketing professionals.

Hopscotch develops strategic campaign plans that detail the operational elements and goals of the campaign. Once the plan is finalized, we have the expertise to implement the plan effectively and efficiently.

• Strategic Messaging and talking points
• Issues
• Advertising / Media: TV, Radio, Direct Mail & Blogs
• Social Media, videos
• Free Media and the Press
• Campaign Communications and Crisis Communications
• Online, E-mail & Social Groups Networking Communications
• Consultants, Staffing, Volunteers & Interns
• Campaign Timeline & Scheduling
• Name Recognition Building
• Campaign Website
• Field Organization and Grassroots Campaign Activities
• Yard Signs

Rancorous publics, a controversial project, issues of trust or a history of ill will can all throw cogs in the wheels of your operations.

We can help you prepare, respond, and improve.

• Prepare by having a crisis communications plan in place.
• Plan by delineating your areas of strength and weakness. Then strengthen your weak areas.
• Know what you want to say ahead of time. We can help you craft your most effective messages.
• Ask for help from your loyal customers or supporters. Our track record of securing expressions of support will help you as it has helped our other clients.
• Make sure you’re the ultimate authority on your own issues. Don’t wait for someone else to tell the story.

Things To Consider:
1. Does your site make the best possible impression to visitors?
2. Does your site effectively display your products?
3. Does your site serve your key strengths that lead to sales?
4. How will your target audience find your site?
5. How will you generating leads and or sales from your site?

We can help you with all these questions. HopScotch Marketing offers eCommerce solutions. We will manage your entire site from development concept to site build out, and incorporating all the tools you’ll need to manage your site now and into the future.

Hopscotch Marketing has worked extensively with clients in the public sector, city councils and government agencies in Arizona and Southern and Northern California, as well as private-sector businesses.

Maybe you are considering hiring a full-time employee to implement your social media program. You are probably hoping to keep the wage for this person to $15.00 per hour. You might think that someone who just graduated from high school or college could do this job, or maybe even an intern.

‘Kids’ know all about social media, right? – Maybe. But do they know everything else they need to know to help you achieve your goals? Read on…

Let’s look at the hard costs of that $15/hour employee:

Hard Costs of a $15/hour Full-time Employee

$15.00 per hour wage
$4.00 per hour payroll taxes
$19.00 wages + taxes/hour
2,080 hours/year
$39,520.00 wages + taxes/year
$4,000.00 insurance/year
___________________________________________________
$43,520.00 total out-of-pocket costs/year ($3627.00/month)

$1,520.00 10 days’ training period for new employee
$1,520.00
10 days spent by current employee training new employee (assuming current employee is also paid $15/hour)
$1,520.00 10 days’ paid vacation/year
$1,216.00 8 days’ paid holidays/year
$912.00 6 sick days/year
$6,688.00 Year One – labor paid for but not received
$3,648.00 Year Two and ongoing – labor paid for but not received

?      Utilities
?      Office space
?      Supplies
?      Equipment

Soft Costs

Your reputation – who do you trust it to?
• Is an employee who commands $15/hour in the workforce the best one to represent your brand, your company, YOU?
• Will that employee have the discernment, judgment, experience and expertise to get the job done?
• Does he or she have formal education in public relations, marketing, content development/writing?
• Does he or she have real-life experience to understand the big picture?
• Do you have time to oversee the day-to-day activities of this employee?
• Do you have the expertise to know if he or she is doing a good job?

Will they be able to formulate and implement an effective and successful marketing plan?
If they are not, what is the cost of the LOST OPPORTUNITY?

There is another option!

For a lower monthly cost than that $15/hour employee, you can hire a team of professionals who:
• Have decades of experience in marketing, graphic design, online communication, writing, crisis communications, message development, and program management
• Have earned formal education and real-life experience
• Will represent you, your company and your brand professionally
• Have earned awards for social media campaigns
• Can help you achieve your marketing goals

A professional consulting team that has experience in social media marketing can start at $2,000 per month and go up from there, depending on your overall marketing plan (you’ll want to get professional help formulating that, too!) and the goals you have set for your social media program.

Questions to Ask Social Media Consultants:
• Do you have professional writers on staff?
• Do you have experience formulating strategic messages, responding to the general public, and responding during a crisis?
• Do you have experience running your own business? How many years?
• What is your experience in marketing?
• Do you have graphic artists on your team?
• Do you have experienced technical experts on your team?
• What do you charge per hour?
• If you are bidding this job on a project basis, what will it include?
• What is the process you use for ensuring effective communication between our staff and yours?