Do you want to know how to partner social media marketing with more traditional channels and achieve amazing results? One recent success to study is MTV’s use of the newer media during its launch of Skins. Skins is the American version of a teen drama popular in Great Britain, targeting a demographic of watchers aged … Continued
TACO BELL: Crisis Communications & Social Media
Crisis Communications and Social Media: Natural Partners in Beef About Taco Bell’s ‘Beef’ Taco Bell found itself in the defensive position of explaining the contents of its beef. Spurred by a class-action lawsuit, that claims that Taco Bell misrepresents the contents of its beef, the conflict seemed ready-made for viral media. Although the restaurant calls … Continued
CHRYSLER: Chrysler Twitter account ‘compromised’?
More than half of companies in the U.S. are now using social media channels like Facebook and Twitter, making social media one of the mainstream marketing media. However, social media use comes with some challenges. Many companies and organizations are struggling with establishing reasonable and enforceable social media policies for their employees. Among the issues … Continued
AFLAC: Aflac Communications Crisis Ducked
Gilbert Gottfried, comedian and the voice of the Aflac Duck, has been let go for making insensitive remarks on Twitter. His tweets were about the major earthquake in Japan and the tsunami on March 11. Gottfried’s tweets included: “Japan is really advanced. They don’t go to the beach. The beach comes to them.” “I just … Continued
