Rancorous publics, a controversial project, issues of trust or a history of ill will can all throw cogs in the wheels of your operations. We can help you prepare, respond, and improve. Prepare by having a crisis communications plan in place. Plan by delineating your areas of strength and weakness. Then strengthen your weak areas. … Continued
Sorry, business owners. Yelp is no longer optional. I recently listened in on a webinar put on by Yelp outreach staff member Darnell Holloway. It was called Best Practices for Responding to Reviews. If you’re not yet familiar with Yelp, you should make some effort to become familiar with it, and with other organic reviewer … Continued
We’ve all heard the commercials on the radio – companies offering to set your social media for aLOW LOW monthly fee. And the social media they describe are all FREE! But have you really analyzed how you will accomplish your marketing goals using these new channels? Before embarking on a social media marketing campaign, ask yourself some … Continued
Crisis Communications and Social Media: Natural Partners in Beef About Taco Bell’s ‘Beef’ Taco Bell found itself in the defensive position of explaining the contents of its beef. Spurred by a class-action lawsuit, that claims that Taco Bell misrepresents the contents of its beef, the conflict seemed ready-made for viral media. Although the restaurant calls … Continued
More than half of companies in the U.S. are now using social media channels like Facebook and Twitter, making social media one of the mainstream marketing media. However, social media use comes with some challenges. Many companies and organizations are struggling with establishing reasonable and enforceable social media policies for their employees. Among the issues … Continued
Gilbert Gottfried, comedian and the voice of the Aflac Duck, has been let go for making insensitive remarks on Twitter. His tweets were about the major earthquake in Japan and the tsunami on March 11. Gottfried’s tweets included: “Japan is really advanced. They don’t go to the beach. The beach comes to them.” “I just … Continued
