We’ve all heard the commercials on the radio – companies offering to set your social media for aLOW LOW monthly fee. And the social media they describe are all FREE! But have you really analyzed how you will accomplish your marketing goals using these new channels? Before embarking on a social media marketing campaign, ask yourself some … Continued
MTV Networks: How they partnered social media with more traditional channels. . .
Do you want to know how to partner social media marketing with more traditional channels and achieve amazing results? One recent success to study is MTV’s use of the newer media during its launch of Skins. Skins is the American version of a teen drama popular in Great Britain, targeting a demographic of watchers aged … Continued
Questions to ask yourself, before you start a Social Media Campaign. . .
We’ve all heard the commercials on the radio – companies offering to set you up to use social media for a LOW LOW monthly fee. And the social media they describe are all FREE! But have you really analyzed how you will accomplish your marketing goals using these new channels? Before embarking on a social … Continued
What Can Social Media Marketing Do for You?
Social media marketing offers exciting opportunities for companies to connect with customers in a more personal and meaningful way than ever before. Using social media gives you an opportunity to communicate with your customers to improve customer service. Many business users also report that using Social Media has helped them enhance their brand’s presence, drawing … Continued
CHRYSLER: Chrysler Twitter account ‘compromised’?
More than half of companies in the U.S. are now using social media channels like Facebook and Twitter, making social media one of the mainstream marketing media. However, social media use comes with some challenges. Many companies and organizations are struggling with establishing reasonable and enforceable social media policies for their employees. Among the issues … Continued
AFLAC: Aflac Communications Crisis Ducked
Gilbert Gottfried, comedian and the voice of the Aflac Duck, has been let go for making insensitive remarks on Twitter. His tweets were about the major earthquake in Japan and the tsunami on March 11. Gottfried’s tweets included: “Japan is really advanced. They don’t go to the beach. The beach comes to them.” “I just … Continued
SOCIAL MEDIA MARKETING STRATEGY
OUR STRATEGY THINK – Social Media Marketing Strategy: We research and identify which social networks will best fit your product, service, brand or business. We analyze these networks, breaking them down into tiers from top priority to lowest priority. We then develop a social media marketing program that will best fit your company’s needs. CREATE … Continued
