Crisis Communications and Social Media: Natural Partners in Beef About Taco Bell’s ‘Beef’ Taco Bell found itself in the defensive position of explaining the contents of its beef. Spurred by a class-action lawsuit, that claims that Taco Bell misrepresents the contents of its beef, the conflict seemed ready-made for viral media. Although the restaurant calls … Continued
CHRYSLER: Chrysler Twitter account ‘compromised’?
More than half of companies in the U.S. are now using social media channels like Facebook and Twitter, making social media one of the mainstream marketing media. However, social media use comes with some challenges. Many companies and organizations are struggling with establishing reasonable and enforceable social media policies for their employees. Among the issues … Continued
TWITTER MARKETING STRATEGY
So you want to be successful on Twitter with your product or company? Before you do anything, take a moment to lay out your Twitter marketing strategy. Don’t just start tweeting and wait to see what happens. Probably nothing will happen. As with any successful marketing program you will need a flow chart or publication … Continued
SOCIAL MEDIA USAGE UP AMONGST MATURE USERS!
A new report shows that folks 65 and older doubled their use of social media from 2009 to 2010. Usage by people between the ages of 50 to 64 went up 88 percent. And even more specifically, Twitter usage is on the rise in all these age groups. What does this mean to business owners? … Continued
